The nearly complete social of ME
May 21 2013
Remember last week when I was talking to a group of professionals (uh, I suppose you "had to be there") about finding and rewarding people that love your brand so much they self-select from fans to evangelists to advocates - and how to help them?
Yeah, this isn't one of those times.
How absolutely stupid of Nutella. It's one thing to hand out C&D's (cease and desist) letters to people stealing or misusing your branding or content, but to shut down the person who started an international holiday around your product?
Stupid.
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Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero has sent a cease-and-desist letter to World Nutella Day founder and organizer Sara Rosso.
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