Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'

May 26 2013

Put this in the category of 'failures waiting to happen'. So if you Tweet from now until June 16th using #FML you will be *automatically* entered into a contest to win a Jell-O fun pack.

Tell me again when someone Tweets #FML with some horrible life-changing or ending news how receiving a box of Jell-O is going to make them feel better?

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Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'

www.adweek.com
The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help.

http://www.adweek.com/adfreak/jell-o-hijacks-twitters-profane-fml-hashtag-changes-it-mean-fun-my-life-149788