Companies and brands that understand women use technology to make their lives - and the lives of those...

May 23 2013

Companies and brands that understand women use technology to make their lives - and the lives of those they care for - easier will excel in today's highly competitive digital business landscape.

From the +Business Insider article:

"The perception that men are always the early tech adopters is definitely shifting as women get increasingly technologically savvy."

"Women are embracing technology to make our lives easier.
Savvy retailers get this."

Thanks to Julie Bornstein, Chief Marketing & Digital Officer at +Sephora - YOU get it.

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Sephora CMO Debunks A Major Stereotype About Women And Tech

Astrid Stawiarz/Getty Images By Julie Bornstein, Chief Marketing and Digital Officer, Sephora The perception that men are always the early tech adopters is definitely shifting as women get increasingly technologically savvy. Women are embracing technology to make our lives easier. Savvy retailers get this.

http://www.businessinsider.com/sephora-cmo-on-women-and-tech-2013-5